Mobile Marketing Scorecard
{{selectedBrand.name}}

congrats! not bad! needs some improvement

Here’s your overall score on the Apple App Store  {{current_country_isocode}}

Scroll down to see all {{_.size(scores)}} metrics with explanations and tips.

Your most active apps
and {{mainApps.length - 7 | number}} more

Your other apps
and {{otherApps.length - 11 | number}} more
No other app

Visibility Score

This score informs you as to how easy it is to search and discover your apps in the App Store.
For your most active apps only. For all your apps.

Top 3 iPhone search results
for « {{publisher_scores.scores.visibility_score.data.search_term}} »

Top 3 iPad search results
for « {{publisher_scores.scores.visibility_score.data.search_term}} »

1 2 3
No result found
Advice {{publisher_scores.scores.visibility_score.text}}

Audience Reach Score

This score calculates your market reach: how your apps run across iPhones, iPads and iOS and informing you as to how well they are designed to meet Apple’s Universal App requirements to “write once and run everywhere.”
For your most active apps only. For all your apps.

iOS version optimization

Duplicate apps to merge into universal apps

No duplicate apps
and more...
Advice {{publisher_scores.scores.audience_reach_score.text}}

Commitment Score

This score measures the level of user engagement of your apps ecosystem by measuring how many of your users provide both a rating score and sentiment in the App Store.
For your most active apps only. For all your apps.

Comments written by users when rating the app

No comment or rating to analyze.

{{publisher_scores.scores.engagement_score.data.nb_ratings | fa_big_number}} ratings
{{publisher_scores.scores.engagement_score.data.nb_comments | fa_big_number}} comments
{{publisher_scores.scores.engagement_score.data.ratio | fa_percent}}
Advice {{publisher_scores.scores.engagement_score.text}}

Sentiment Score

This score helps you understand how well liked your mobile apps are across the ecosystem by analyzing and displaying user sentiment data.
For your most active apps only. For all your apps.

Sentiment in recent comments

No comment to analyze.

Advice {{publisher_scores.scores.sentiment_score.text}}

Ratings Score

This score lets you understand the distribution of ratings for your apps.
For your most active apps only. For all your apps.

Evolution of the repartition of ratings

No rating to analyze.

Previous versions

Not enough ratings

Current version

Not enough ratings

Advice {{publisher_scores.scores.ratings_score.text}}

Freshness Score

This score informs you as to how frequently your apps are updated and when they were updated last.
For your most active apps only. For all your apps.

Average app update time

No app of this brand was ever updated.

Average app update time

{{publisher_scores.scores.freshness_score.data.avg_nb_days | fa_break_duration:'months'}}
months
{{publisher_scores.scores.freshness_score.data.avg_nb_days | fa_break_duration:'days'}}
days

Average time since last update

{{publisher_scores.scores.freshness_score.data.avg_time_since_last | fa_break_duration:'months'}}
months
{{publisher_scores.scores.freshness_score.data.avg_time_since_last | fa_break_duration:'days'}}
days

   {{publisher_scores.scores.freshness_score.data.benchmark.app_name}} is updated {{publisher_scores.scores.freshness_score.data.benchmark.ratio | number:1}} times {{publisher_scores.scores.freshness_score.data.benchmark.comparator}} frequently

   {{publisher_scores.scores.freshness_score.data.benchmark.app_name}} is one of the most frequently updated apps in its category, congrats!

Advice {{publisher_scores.scores.freshness_score.text}}

Ranking Score

This score lets you know how important your apps are in the App Store by calculating your most highly ranked app overall, and the highest ranked app in a category.
For your most active apps only. For all your apps.

Best rankings

#{{publisher_scores.scores.ranking_score.data.rank1.rank | fa_big_number}} Not ranked
{{publisher_scores.scores.ranking_score.data.rank1.name}}
only {{publisher_scores.scores.ranking_score.data.rank1.percentage_ranked * 100 | number:1}}% are ranked out of {{publisher_scores.scores.ranking_score.data.rank1.nb_apps | fa_big_number}} apps in {{publisher_scores.scores.ranking_score.data.rank1.main_genre_name}}
#{{publisher_scores.scores.ranking_score.data.rank2.rank | fa_big_number}} Not ranked
{{publisher_scores.scores.ranking_score.data.rank2.name}}
only {{publisher_scores.scores.ranking_score.data.rank2.percentage_ranked * 100 | number:1}}% are ranked out of {{publisher_scores.scores.ranking_score.data.rank2.nb_apps | fa_big_number}} apps in {{publisher_scores.scores.ranking_score.data.rank2.main_genre_name}}
Advice {{publisher_scores.scores.ranking_score.text}}

Inactive App Score

This score evaluates the least active apps in your portfolio by averaging the publishing timing of new apps and the frequency of updates published for existing apps.
For your most active apps only. For all your apps.

Least active app

v{{publisher_scores.scores.active_app_score.data.least_active.updates[publisher_scores.scores.active_app_score.data.least_active.updates.length-1].version_number}} Release

25+ updates
v{{publisher_scores.scores.active_app_score.data.least_active.updates[0].version_number}}
Today
{{moment(publisher_scores.scores.active_app_score.data.least_active.updates[publisher_scores.scores.active_app_score.data.least_active.updates.length-1].date * 1000).format('ll')}}
{{moment(publisher_scores.scores.active_app_score.data.least_active.updates[0].date * 1000).format('ll')}}
Advice {{publisher_scores.scores.active_app_score.text}}

Promotion Score

This score lets you know how effectively you are using the 3 key App Store promotional features: Featuring, Passbook and Video Preview. It also measures how well your app description is built.
For your most active apps only. For all your apps.

Marketing and promotional features

App featured
Uses Passbook
Has video preview
Advice {{publisher_scores.scores.promotion_score.text}}

Mobile App Benchmarking Competitive Analysis

We hope the snapshot was useful!
We recommend the next step is to take a 1:1 Mobile Marketing Clinic

Score another brand