Mobile Marketing Scorecard - FollowAnalytics

congrats! not bad! needs some improvement

Here’s your overall score on the Apple App Store ${{current_country_isocode}}$

Scroll down to see all {{_.size(scores)}} metrics with explanations and tips.

Your most active apps

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Your other apps

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No other app

	Visibility Score This score informs you as to how easy it is to search and discover your apps in the App Store. For your most active apps only. For all your apps.	Top 3 iPhone search results for « {{publisher_scores.scores.visibility_score.data.search_term}} » Top 3 iPad search results for « {{publisher_scores.scores.visibility_score.data.search_term}} » 1 2 3 No result found
Advice {{publisher_scores.scores.visibility_score.text}}
	Audience Reach Score This score calculates your market reach: how your apps run across iPhones, iPads and iOS and informing you as to how well they are designed to meet Apple’s Universal App requirements to “write once and run everywhere.” For your most active apps only. For all your apps.	iOS version optimization Duplicate apps to merge into universal apps No duplicate apps and more...
Advice {{publisher_scores.scores.audience_reach_score.text}}
	Commitment Score This score measures the level of user engagement of your apps ecosystem by measuring how many of your users provide both a rating score and sentiment in the App Store. For your most active apps only. For all your apps.	Comments written by users when rating the app No comment or rating to analyze. {{publisher_scores.scores.engagement_score.data.nb_ratings \| fa_big_number}} ratings {{publisher_scores.scores.engagement_score.data.nb_comments \| fa_big_number}} comments {{publisher_scores.scores.engagement_score.data.ratio \| fa_percent}}
Advice {{publisher_scores.scores.engagement_score.text}}
	Sentiment Score This score helps you understand how well liked your mobile apps are across the ecosystem by analyzing and displaying user sentiment data. For your most active apps only. For all your apps.	Sentiment in recent comments No comment to analyze.
Advice {{publisher_scores.scores.sentiment_score.text}}
	Ratings Score This score lets you understand the distribution of ratings for your apps. For your most active apps only. For all your apps.	Evolution of the repartition of ratings No rating to analyze. Previous versions Not enough ratings Current version Not enough ratings
Advice {{publisher_scores.scores.ratings_score.text}}
	Freshness Score This score informs you as to how frequently your apps are updated and when they were updated last. For your most active apps only. For all your apps.	Average app update time No app of this brand was ever updated. Average app update time {{publisher_scores.scores.freshness_score.data.avg_nb_days \| fa_break_duration:'months'}} months {{publisher_scores.scores.freshness_score.data.avg_nb_days \| fa_break_duration:'days'}} days Average time since last update {{publisher_scores.scores.freshness_score.data.avg_time_since_last \| fa_break_duration:'months'}} months {{publisher_scores.scores.freshness_score.data.avg_time_since_last \| fa_break_duration:'days'}} days {{publisher_scores.scores.freshness_score.data.benchmark.app_name}} is updated {{publisher_scores.scores.freshness_score.data.benchmark.ratio \| number:1}} times {{publisher_scores.scores.freshness_score.data.benchmark.comparator}} frequently {{publisher_scores.scores.freshness_score.data.benchmark.app_name}} is one of the most frequently updated apps in its category, congrats!
Advice {{publisher_scores.scores.freshness_score.text}}
	Ranking Score This score lets you know how important your apps are in the App Store by calculating your most highly ranked app overall, and the highest ranked app in a category. For your most active apps only. For all your apps.	Best rankings #{{publisher_scores.scores.ranking_score.data.rank1.rank \| fa_big_number}} Not ranked {{publisher_scores.scores.ranking_score.data.rank1.name}} only *{{publisher_scores.scores.ranking_score.data.rank1.percentage_ranked 100 \| number:1}}% are ranked out of {{publisher_scores.scores.ranking_score.data.rank1.nb_apps \| fa_big_number}} apps in {{publisher_scores.scores.ranking_score.data.rank1.main_genre_name}} #{{publisher_scores.scores.ranking_score.data.rank2.rank \| fa_big_number}} Not ranked {{publisher_scores.scores.ranking_score.data.rank2.name}} only {{publisher_scores.scores.ranking_score.data.rank2.percentage_ranked * 100 \| number:1}}%** are ranked out of {{publisher_scores.scores.ranking_score.data.rank2.nb_apps \| fa_big_number}} apps in {{publisher_scores.scores.ranking_score.data.rank2.main_genre_name}}
Advice {{publisher_scores.scores.ranking_score.text}}
	Inactive App Score This score evaluates the least active apps in your portfolio by averaging the publishing timing of new apps and the frequency of updates published for existing apps. For your most active apps only. For all your apps.	Least active app v{{publisher_scores.scores.active_app_score.data.least_active.updates[publisher_scores.scores.active_app_score.data.least_active.updates.length-1].version_number}} Release 25+ updates v{{publisher_scores.scores.active_app_score.data.least_active.updates[0].version_number}} Today *{{moment(publisher_scores.scores.active_app_score.data.least_active.updates[publisher_scores.scores.active_app_score.data.least_active.updates.length-1].date 1000).format('ll')}} {{moment(publisher_scores.scores.active_app_score.data.least_active.updates[0].date * 1000).format('ll')}}**
Advice {{publisher_scores.scores.active_app_score.text}}
	Promotion Score This score lets you know how effectively you are using the 3 key App Store promotional features: Featuring, Passbook and Video Preview. It also measures how well your app description is built. For your most active apps only. For all your apps.	Marketing and promotional features App featured Uses Passbook Has video preview
Advice {{publisher_scores.scores.promotion_score.text}}

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Visibility Score

Audience Reach Score

Commitment Score

Sentiment Score

Ratings Score

Previous versions

Current version

Freshness Score

Ranking Score

Inactive App Score

Promotion Score

Mobile App Benchmarking Competitive Analysis